About Us:

Welcome to Salmon & Partridge suppliers of the worlds finest fishing  tackle and sporting equipment.

We have evolved from Purely Fly Fishing, a highly successful supplier of Fly Fishing equipment to the UK as well as the international market. We successfully lead the way and brought many new and innovative brands into the UK market from the USA and Europe. 

However as time went on we expanded into providing shooting equipment, our second love and also luggage to provide a more complete range of sporting equipment to our customers. We also branched into the sporting holiday market, which has proved very successful. This presented us with the problem, that we cannot really do shooting equipment everything else as it would not really be ´Purely Fly Fishing` would it... 

We also had a strong desire to bring an aspect of Fashion into the country sports market. My brother runs the successful fashion label Rodnik so he was obviously very keen on this area as well. We feel as slant on fashion is very much needed if we are to encourage more of the younger generation into the sport, which is so greatly needed. 

Our aim is for Salmon & Partridge to make Country Sports Sexy and Fashionable starting off with Fishing and Shooting with our own line of equipment and further ranges, which will follow in due course. 

So we have chosen to take on the name of the online magazine we started  in the original Purely Fly Fishing website, `Salmon & Partridge`. They represent one of the most prized fish to catch and birds to shoot in the British Isles, just as we provide some of the most prized sporting equipment on offer, so therefore are offering the ´Salmon & Partridge` of sporting equipment. 

However the important traditions started in Purely Fly Fishing will continue. We aim to offer the finest level of customer service in the industry. We do this by offering a very personal, attentive service which is greatly appreciated by our customers.  

As well as offering a high quality range of products to our customers we also feel it our duty to offer our valued customers some very good prices so we have a bit of a promise.

We will not be beaten on price. If you can find a product cheaper elsewhere we will do our best to beat it. Just try us...

Many thanks,

William Culbert

Salmon & Partridge