Beulah
Philosophy
Beulah is on a mission to outfit our customer with
a product line that is equivalent to or better
than the best fly rods on the market at a price
the avid angler can afford. On the water this will
translate into better presentations, longer casts
and quicker hook-ups, while minimizing customer
fatigue. To accomplish this goal we use a
"keep-it-simple" philosophy by
maximizing the quality and design of the product,
which allows us to minimize the number of rod
models offered.
Constantly Improving
At Beulah every product we make is the best we have the
ability to manufacture, and that is why our product is
constantly evolving.
If there is any other product that we would rather use
than our own, then we head back to the drawing board. The
satisfaction for us comes when a customer leaves a garage
full of $ 500 - $ 750 rods, to use a Beulah because they
are more satisfying to fish.
High Quality Materials
By narrowing down our product offering and sticking to the
best materials available we have become specialists in the
materials chosen, which helps to minimize product failure,
and maximize customer satisfaction. We start out with high
modules IM8 graphite that is sourced from Japan, rolled
into a continuous taper and finished off with titanium
guides and the highest grade of Portuguese cork. We chose
three piece construction to maximize the strength,
minimize the weight and to make the rod easily stowable
under the center seat of most drift boats. And just in
case our clients slips and does the unspeakable, we added
a second tip.
Maximizing Fun
While you may be ego driven and just want to out-cast your
buddies, like the feel of using the highest performance
equipment or receive satisfaction from purchasing the
product that offers the very best value, Beulah can
accommodate you. Every rod is designed to maximize the
fishing experience for a particular weight and every rod
is designed to maximize the fun of fishing. Welcome to
Beulah.
